SUPREME STYLE - CREAMY CRYSTAL SERUM

SUPREME STYLE - CREAMY CRYSTAL SERUM

Ultra-moisturizing, ultra-nourishing, ultra-shining, light but nourishing creamy serum for a gentle detangling is a new generation formula with cottonseed oil, chestnut and walnut extract, vitamin E, vitamin B3. Vegan formula for a well-groomed scalp and with Luminescine^R for shiny hair.

Ideal for dry, split, porous, dyed, bleached, permed, chemically treated hair.

This innovative, ultramodern formula with creamy texture perfectly combines the lightness of a cream with the power of nourishing oils. The cream, rich in valuable oils, nourishes and strengthens the hair from the inside, without weighing it down. The Luminescine^R plant extract effectively contributes to the shine of the hair.

Imperity Professional Milano Ltd. is committed to a sustainable, green planet, therefore it offers the product to its customers in an environmentally conscious "bio-based" bottle. The bottle can be recycled, we would be grateful if the clean, empty bottle would be collected in the plastic waste, the closure in the communal garbage, thank you for your cooperation!

*Did you know? Cottonseed oil has a many beneficial effect on hair - it makes hair in need of regeneration, split ends and hair that needs hydration healthier, stronger and more beautiful, thanks to its high unsaturated fatty acids - especially omega-6 -, phytosterol and vitamin E content. Cottonseed oil works very well as an hair split serum. Damaged and dehydrated hair ends receive protection and adequate moisture. Thanks to the fatty acids, the hair ends are no longer split or damaged. What's more, cottonseed oil prevents toxins from penetrating inside the hair. On the other hand, it allows nutrients and vitamins to enter the hair strands, nourishes and strengthens them from the inside.

Chestnut extract improves microcirculation and strengthens the capillaries of the scalp. In this way, it tones and revitalizes the scalp, can contribute to optimal sebum production and counteract hair loss. Primarily recommended for hair prone to tangles.

Walnut extract is already known from folk medicine and is a real benefactor of hair: it makes it well-groomed, shiny and regenerated, especially useful for split ends. Rich in unsaturated fatty acids, antioxidants and minerals.

A lack of vitamin E makes the hair brittle and dull. Vitamin E oil can also stimulate hair growth: Vitamin E has been shown to increase blood flow, which can promote hair growth and make it stronger.

 Vitamin B3 is a super ingredient against hair loss and hair thinning, it effectively stimulates blood circulation and improves oxygen supply - it is a popular ingredient in hair cosmetics because it can result in a healthy scalp and hair follicles.

Vitamin B3 also reduces the inflammation that causes hair loss and contributes to the production of keratin, which restores, nourishes and rebuilds the hair from the root - and the hair is likely to be healthy, thick and dense again. Experts recommend niacin-containing serums for the treatment of the problem, which appears in many cases after the coronavirus, which should be applied once a week, after a thorough hair wash and scalp cleansing. The effect appears within two to three weeks. Source: https://marieclaire.hu/szepseg/2021/07/22/niacin-hajhullas-ellen/

Luminescine^R is a protected plant extract. It is a natural active ingredient whose effect is based on plant photoluminescence, which is a special form of light generation.

Flowers are the main means of plant reproduction, and they apply secret tricks to better compete for pollinating insects. The flowers of the oxtail (Verbascum Thapsus) are able to collect UV radiation and convert it into new visible light, making them more conspicuous: by appearing brighter, they are more visible in the meadow and thus more likely to attract insects.

During the creation of LUMINESCINE^R, this secret property of flowers was discovered by a research institute of the University of Bologna, thus enabling the creation of extremely innovative cosmetic products. LUMINESCINE^R is able to protect hair from harmful, strong UV radiation, while thanks to this active ingredient it looks brighter, shinier, and healthier.